MY STORY

Hi! I’m Illiana, and I’m obsessed with helping people achieve and maintain healthy, radiant hair with beautiful color. I specialize in all things warm-toned—think rich redheads, fiery coppers, sun-kissed strawberry blondes, golden blondes, deep mahoganies, chestnut hues, and dimensional auburn brunettes. My goal is always the same: hair that looks vibrant, feels healthy, and enhances your natural beauty.

I’ve been passionate about transformations since I was a teenager, mesmerized by the makeover magic on talk shows. That passion led me to a career in hair, where I get to create that same magic every day. Originally from Huntington Beach, CA, I moved to Los Angeles to refine my skills, training at the prestigious José Eber Salon under some of the industry’s top colorists. With over a decade behind the chair, I’ve perfected my craft, ensuring my clients leave feeling confident and glowing in their best shades.

When I’m not behind the chair, you’ll find me strolling along the beach or exploring new neighborhoods—I love discovering hidden gems. Lately, I’ve been on a decluttering and home revamp kick, which has been so rewarding. I also love a good cult documentary, true crime podcast, or anything that keeps me on the edge of my seat. And, of course, coffee is a must—whether it’s from a cozy local spot or my favorite go-to chains.

For inspiration, I turn to fellow stylists, TikTok, Instagram, and fashion magazines—always staying on top of trends to bring fresh ideas to my clients. If you’re looking for rich, dimensional, and healthy color, I’d love to work with you!